Creating a good product is only the beginning. This Masterclass explores how African businesses can turn products and services into strong, recognizable brands that customers trust, value and choose. Participants will examine brand positioning, customer experience, packaging, storytelling, pricing and market differentiation, as well as the importance of protecting trademarks, designs and other intellectual property as brands grow. The session will focus on building African brands that can earn customer loyalty and compete confidently in African and global markets.