The ELISA Business Network fuels Africa's entrepreneurs with coaching, resources and peer learnings that transform bold ideas into sustainable, job-creating enterprises for the continent
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ELISA 2025 theme is
Business Beyond Borders
Recent Bootstrap Briefs
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Power dynamics at networking eventsYou walk into a room and the dynamics start before a single word is spoken....
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You’re still using ‘bootstrapping’ as an excuseBootstrapping is a big part of the story for many of us entrepreneurs. You ...
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Augmented reality for consumer engagementGreat technology shouldn’t be treated as a luxury in African business any...
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Making your business irresistible to investorsWe all want funding. But not everyone builds something fundable. A good ide...
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Mental blocksSometimes, what’s really in the way isn’t the idea or the budget or the...
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Your budget is not a to-do listWhen you're building a business, a budget can feel like a list of everythin...
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Outsourcing doesn’t outsource accountabilityDelegating and outsourcing is both smart and strategic. It gives you back t...
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Do your employees know how to disagree with you?Everyone talks about wanting open communication at work. Leaders say they v...
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Networking for people who don’t like small talkLet’s be honest. Networking feels fake. And it’s not the idea of meetin...
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The best leaders make themselves replaceableA leader’s success isn’t measured by how much they’re needed, but by ...
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The dangers of manipulative marketing tacticsMarketing is all about persuasion, but there’s a fine line between influe...
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Spotting opportunities before your competitorsSuccess in business comes down to spotting opportunities before everyone el...