The ELISA Business Network fuels Africa's entrepreneurs with coaching, resources and peer learning, turning bold ideas into job-creating businesses for the continent
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ELISA 2025 theme is
Business Beyond Borders
Recent Bootstrap Briefs
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Build a marketing plan that scales with your businessAt the beginning, marketing is usually whatever you can manage. You try a f...
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What you say after “nice to meet you”“Nice to meet you” is easy. It’s what we all say all the time. The pa...
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AfCFTA and cross-border trade logisticsMoving goods from one African country to another is unfortunately not as si...
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Pitch decksMost pitch decks are not actually bad. They are just very forgettable. The ...
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Generative AI for business growthGenerative AI has drastically changed how people work and plan and create. ...
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Fair wageToo many businesses still treat fair pay like a favour and as if offering a...
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Trademarks and patentsIt’s one thing to build something and another to keep it safe. We get tol...
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Onboard new employees successfullyAt some point before becoming an entrepreneur, we have either been employed...
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Power dynamics at networking eventsYou walk into a room and the dynamics start before a single word is spoken....
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You’re still using ‘bootstrapping’ as an excuseBootstrapping is a big part of the story for many of us entrepreneurs. You ...
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Augmented reality for consumer engagementGreat technology shouldn’t be treated as a luxury in African business any...
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Making your business irresistible to investorsWe all want funding. But not everyone builds something fundable. A good ide...