If you’re experiencing disappointing sales, it may be because you don’t understand your customers. It’s possible you’re pushing features that your target market doesn’t care about or advertising in places they don’t frequent.
Market research — in the form of interviews, surveys, and questionnaires — grants you insight into your customers’ interests, needs, purchasing habits, and general demographics. You’ll learn where they shop, how they shop, and what’s important to them.
Most businesses aren’t trying to market to everyone. That’s too broad a market. To better focus your efforts, you need to learn who’s interest in what you’re selling.
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