Many of our local and national governments are too busy contending with from systemic corruption, preventing them from providing a stable base for ethical business practices. In the past, this meant that companies could ignore the public good in pursuit of profit.
But this behavior is proving to be counterproductive. It trades short term gains for long term problems. More and more, African companies realize that when they impact their community negatively, they’re impacting their customers and their labor pool.
These resources are already strained by income pressures, corruption, and other social ills, and governments are frequently in no position to offer substantive relief. Businesses are coming to understand that if they want a vibrant, well-trained workforce and a population with enough disposable income to purchase their products, they have to step up and make it happen.
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