Before you even sit down to make changes, your budget is already saying something. It is showing you where your attention goes. It is showing you where you're guessing and where you're sure. If half your spend is going to marketing, but you don’t know what that marketing is really delivering, that’s information. If you keep spending on platforms or tools you barely use, that’s information. If you haven’t set aside anything for support or your own pay, that is information.
Numbers are never just numbers. They are signals. And ignoring them because “you’re not a numbers person” won’t help. You don’t have to love budgeting, but you do need to understand what it’s reflecting. Your budget is a mirror. And sometimes what it shows is the gap between your intention and your reality.
It’s all about awareness because once you really see where the money is going, you can start asking better questions. And better questions lead to better decisions.
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