It’s actually a very funny story. Growing up, I used to collect shoes, and I remember at some point, I owned over 300 pairs of shoes and my mother convinced me to give them away to family and friends.
Without a doubt our metal heel from our ICONIC COLLECTION makes our brand unique. It appeals to the high-end modern woman who is fashion conscious and what also makes my brand unique is that we’re an all-girl team filled with individuals that support and understand my vision.
The unexpected pandemic was a setback on everyone especially businesses and how we bounced back from it was coming up with different strategies for having a stronger online presence and were slowly recovering from it by converting our social media followers to buyers.
Defining success would be making sure that I produce and deliver quality products for my clients. Seeing positive reviews and comments about my brand also measures success for me. It shows that we’re heading in the right direction in terms of taking up space in the footwear and fashion industry.
We have a lot planned in the pipeline. We’re looking to branch out into more shoe designs like kitten heels, sneakers and boots. We might have our own physical store and head office in the next 5 years, once we’re good to go, you will be the first to know.
In 5 years’ time, we are waiting on the inter Africa market, so we distribute our products throughout the continent. We are still working on getting investors from other African countries so that we partner up and expand our branches into other African countries.
The world is our oyster and if opportunities are not given to us, create your own opportunity. It starts with an idea and the rest will follow. We live in a digital era where recourses and expert advice are at our fingertips. Just start!
For startups, I just want to tell you that, the business industry already has almost anything you want to start now. Whatever you think of might be happening somewhere else, so choose to be unique, innovate to always stand out from the competition.
Running a business and taking care of a team is not for the faint hearted. I’ve managed to separate my business life from my personal life. I must admit, I’ve had anxiety in the past but I know how to manage it..
My family, friends and team keeps me going, they know my strengths and weaknesses and they’re always there to pick me up. My favorite quote that I live by is “It is better to fail in originality than to succeed in imitation.".
Definitely Instagram, it’s a visually appealing platform that showcases our designs. Also, some of our clients are our followers and we’ve learnt to remain consistent with the content we put out.