Tsitsi Mutendi, an award winning business woman with over 15 years of experience

Oct 12, 2021

Tell us about how you got started.

I am a 3rd generational family business owner. Each generation had to start their own business. When my Dad died I was determined to see my own story become different. I wanted my work and the business and wealth I may build to become a generational legacy.

What makes your company unique?

It focuses on helping families focus on the glue that keeps them together, shared history, shared vision and shared values, to create a solid governance structure that helps the family system as it interacts with the business system, and in turn allows the family to create their own unique legacy.

No business is without setbacks, can you tell us about a time when you faced a significant setback and how you recovered from it?

I have been in business for a long time. I have seen a number of setbacks. One of the biggest challenges being that it takes time to build and as you build you create a unique experience for your clients. It’s not always easy with the pressures of everyday costs and operations but staying committed to the “why” will keep the business afloat.

How do you define success and to what do you attribute your success?

Success is when my clients win. Serving other people within itself is an honor. Being allowed to see them at their most vulnerable and be able to help them navigate it to the point of ultimate contentment for me is a huge success. the more families especially in Africa who can become multigenerational business families, the bigger our industries and contribution to the economic landscape of our continent and its ultimate future success.

What's next for your business, what will it look like in 5 years?

I hope to have reached more families and created a full service offering with multiple expertise that will not only help shape their Next Generation transition but make it a smoother one. Setting up a family office and creating more investing opportunities for and in Family-Owned businesses are the future.

What do you think the future holds for Africa-focused entrepreneurs and advice do you have for entrepreneurs who are just starting out?

Focus on the future. Plan for tomorrow at the beginning. Consistency and persistence gets the job done. Its not easy at all. But the difficulties help you become better and more experienced. The customers and clients you serve will expect the best from you because you brought yourself to the table with your offering. Noone wants leftovers.

Owning a business while balancing a personal life can be challenging; how do you take care of yourself?

I have a tribe of incredible people who support and cheer me on as I navigate the roles I play. Every child is raised by a village and my village is one of the best.

What is your favorite quote or mantra?  What keeps you going?

“I am here for a purpose & that purpose is to grow into a mountain and not shrink to a grain of sand. Henceforth I will apply all my efforts to become the highest mountain of all and I will strain my potential until it cries for mercy.” Og Mandino

What is your favorite app or a business tool that you can't live without

This is a trick question. I have a number. Calendly, Zoom, Google Sheets and Docs, Email app, Notes, amongst others. My phone is my second computer, I literally use it for everything.