We are a luxury women’s footwear brand for audacious, feminine and sofisticated women who consistently step in style while conquering the world in timeless & gorgeous stilettos, one step at a time.


J’ADORE D’AMOUR is a South African luxury women’s footwear brand founded in 2017, by Mathapelo Pitse, who is the current Founder & CEO.

The brand is well known for stilettos with a minimalistic but audacious style in footwear design. Mathapelo serves as the Head of Creative and her style of design is fashion forward with emphasis on colour, texture and a touch of timeless elegance. J’ADORE D’AMOUR means ‘I love LOVE’ in French and truly defines the romantic feel of the brand.
The brand caters to high-end ultra-feminine consumers with a love for sophisticated trendy footwear. The brand prides itself in being a highly collaborative brand and socially responsible one, with future plans of expansion to compete within international market standards in the footwear industry.

J’ADORE D’AMOUR footwear is currently available on it’s brand website (www.jadoredamour.com) and accessible through other sales partners (ZANDO, TAKEALOT and JUMIA) with plans to add more digital sales partnerships in the future and later expand into to strategic brick and mortar retail partnerships.

Corporate Responsibility

J’ADORE D’AMOUR believes in building a community of socially responsible consumers, who are able to give back to society through their purchasing habits. We are a brand with a greater course beyond just making and selling luxury footwear. We believe in giving back to society, giving back to our children and creating sustainable initiatives which involve our consumer’s contributions.

With this in mind, we dedicate our time and effort to run this special and heart-warming initiative, aiming to ensure that no child goes to school barefooted. The #1MILLIONSCHOOLSHOES initiative is a program embedded in our core business values and mission.

For every pair of J’ADORE D’AMOUR shoes purchased without an influencer or brand collaboration affiliate program (without a promotional code). A child is sponsored with a pair of school shoes.
For every pair of J’ADORE D’AMOUR shoes purchased through an influencer or brand collaboration affiliate program (with a promotional code) 2 pairs of school shoes will be sponsored to children on behalf of the affiliated partner and J’ADORE D’AMOUR

For every pair of J’ADORE D’AMOUR shoes purchased ,a disadvantaged child is sponsored with a pair of school shoes and additionally we ensure that the child is sponsored with school shoes every year so long they are still in school. We target particularly children facing rural & township hardships during their journey to school.

We aim to donate 1 Million pairs of school shoes and more over time to disadvantaged children through the sales of our footwear and strategic partnerships with other Brand and Influencer collaborations. Hence spreading the word far and wide. This is a movement for a better course beyond our brand, which involves our consumers, our brand partnerships and influencer collaborations.

This is a special and ongoing style movement which we urge influencers, our strategic brand partners and our consumers to pledge their support for the ‘1 Million School-Shoe Walk’! By purchasing a pair of J’ADORE D’AMOUR shoes and spreading the love and support on social media platforms using the hashtag #1MILLIONSCHOOLSHOES will ensure the continuity and success of this magical initiative.

Meet the CEO

Mathapelo Pitse is the Founder and CEO of J’ADORE D’AMOUR’ . Her valuable skills, that have played a great role in making her business ventures so successful, with her first business rodeo having a catering company and selling it to friend, have been cultivated through her 13 year track record in Corporate and Luxury Retail. This has tremendously benefited J’ADORE D’AMOUR’ as a luxury women’s footwear brand.

Mathapelo boasts immaculate skills in areas such as sales, business development, business expansion and customer relations. These key aspects were integral in the founding and management of J’ADORE D’AMOUR’ to ensure the smooth-running within the business as well as success for the overall brand.

When it comes to the creativity and style of footwear development, Mathapelo has always had an eye for minimalistic designs exotic textures and bright colours. This has seen the brand appeal to an audience who believe in a style that should be audacious sophisticated, timeless and unapologetic. Mathapelo gets her inspiration and creativity when travelling (since she is an avid traveller) but most of all through her appreciation of the sensuality of a woman.

She views the brand as an embodiment of fearlessness and empowerment, as well the embodiment of sheer elegance and grace in the lives of its consumers. From the soul of our Captain of the ship, Mathapelo paired the catchy phrase “A woman should be like cashmere, soft, subtle and expensive!” with the essence of her brand, she believes in independence, fearlessness and elegance that is shown through. fashion in a confident and sexy way.


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Team Members

Mathepelo  Pitso