Ninacore is a Kenyan brand that sells fun and skin-friendly goat milk soaps that aim to make self-care fun and enjoyable. I started Ninacore because I wanted to change how people see self-care. It doesn’t have to be complicated or expensive; sometimes it’s as simple as using a soap that feels gentle, smells amazing and brings a small moment of joy to your day.

The idea behind Ninacore became even more personal when my co-founder, who has eczema, struggled to find soaps that didn’t irritate his skin. This really inspired us to focus on creating handmade soaps using goat milk.

We make each bar using a goat milk soap base that is full of natural oils, skin-safe colors and scents and package them in reusable and sustainable organza bags, encouraging customers to repurpose them instead of throwing them away.

Currently, we have sold over 170 soaps, supply to a local chemist and just launched a 'purchase with purpose' initiative that vows a portion of our sales will go towards feeding homeless children every month.