The Bourgie Collection brand strategically utilizes its Product-Service System foundation to launch its 2026 Bourgie Cosmetics line, offering high-quality, affordable haircare (Serum, Cream, Mask) specifically for African hair, while also marketing local essential services. Crucially, recognizing the severe structural barriers that render women's work invisible in Cameroon's informal economy, the Social Innovation and Community Inclusive Association (SICIA) concurrently spearheads the Sense Girls and Women Campaign for Skilful Impact (SGWC). This vital advocacy initiative aims to formally validate women's contributions and counter vulnerability by emphasizing merit, skill, and intellectual capital to secure lasting empowerment and financial independence.