You must track the outcomes of reinvestment if you want to achieve a balance. Rather than reinvesting indiscriminately, focus on initiatives that produce tangible results. Set clear goals for each reinvestment - whether it's improving operational efficiency, increasing market share, or enhancing customer satisfaction - and measure the outcomes against these objectives.
If you invest in upgrading your e-commerce platform for example, monitor changes in sales, customer retention and website traffic. This data-driven approach allows you to refine your strategy and maximise the value of future reinvestments.
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