Driving conversion involves turning interested prospects into paying customers by guiding them through the decision-making process and removing any barriers to purchase. This can be achieved through persuasive messaging, compelling offers, and seamless user experiences.
Consider an e-commerce startup selling handmade artisanal jewellery. To drive conversion, they might optimise their product pages with high-quality images, detailed descriptions, and customer reviews to instil confidence in potential buyers. Additionally, they could implement a user-friendly checkout process with multiple payment options and hassle-free returns to reduce friction and encourage completion of the purchase. Offering a limited-time discount for first-time buyers or free shipping on orders over a certain amount can further incentivize conversion and increase average order value.
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