Bootstrap Briefs
Trademarks and patents
It’s one thing to build something and another to keep it safe. We get told all...
You’re still using ‘bootstrapping’ as an excuse
Bootstrapping is a big part of the story for many of us entrepreneurs. You start...
Making your business irresistible to investors
We all want funding. But not everyone builds something fundable. A good idea and...
Outsourcing doesn’t outsource accountability
Delegating and outsourcing is both smart and strategic. It gives you back time, ...
The best leaders make themselves replaceable
A leader’s success isn’t measured by how much they’re needed, but by how w...
Spotting opportunities before your competitors
Success in business comes down to spotting opportunities before everyone else. T...
Building a green business
Building a green business in Africa means not just protecting the planet, but cr...
Navigating conflicts of interest
Every opportunity feels vital for entrepreneurs, especially in the early stages....
Stages of small business growth
Starting a business is only the beginning of a journey that involves several sta...
Innovating yourself
Innovation isn’t just for our businesses - we also need it for our own persona...
How to deal with difficult employees
Many entrepreneurs have made the mistake of “letting them deal with it on thei...
Why integrity matters
Integrity is the foundation of trust and credibility in business and for any ent...
Are you a workaholic?
The term "workaholic" was once mistaken for simply being hardworking and even vi...
How to inspire your employees
Inspiring employees is about creating an environment where team members feel mot...
Let's talk about personality
When discussing personality, it's easy to fall into oversimplifications or commo...
How to cut operational costs
Whether you're a startup or an established company, finding ways to reduce expen...
Branding with social media
Operating a successful business today requires leveraging social media platforms...
Amplify your influence
If we have learnt anything in the last few years, it’s that influence is a ver...
A culture of innovation
Any entrepreneur aiming for success and sustainable growth recognises that innov...
How to not take offence
In the professional world, particularly in entrepreneurship, maintaining a compo...
Your habits define you and your future
At the outset, it's often underestimated just how much our habits, even the seem...
Never compromise your principles
Entrepreneurship is not for everyone. It is a tough journey filled with numerous...
Why people hate change
Change is inevitable, yet it's often met with resistance. Whether it's a shift i...
How to gain respect
In order to achieve success in any endeavour, it's important to earn the respect...
Building a marketing funnel
Building an effective marketing funnel is crucial for entrepreneurs seeking to a...
What got in the way of your goals?
Achieving our goals is rarely a straight path. Along the way, we encounter obsta...
Why you need grit when you want to quit
Grit is the passion and perseverance exhibited in a bid to achieve a goal or a v...
How to Communicate the Vision
To realize long term growth and positive change, it’s critical that leaders co...
Share your progress not your goals
When you set your mind on a goal it might feel like all you think about and talk...
Discover your potential
It’s much more challenging to figure out what you’re capable of in a world w...
Lessons about persistence
Starting a new business is fraught with challenges. Often, people quit when thin...
How to stay motivated
Businesspeople bear a significant amount of responsibility, both for themselves,...
What is operational efficiency?
Operational efficiency measures an organization’s ability to extract maximum v...
To generate new ideas - innovate!
Innovation is a critical component of modern business success, and yet many busi...
The business operations of a company
Business functions can be divided into several overarching categories. These are...
Why social responsibility matters in Africa
Economic challenges and ineffective governance have left a hole in the fabric of...
Involving family in a business
Family members can be a real help to small businesses, but you have to be aware ...
Building your brand name with social media
Social media platforms are powerful tools for building your brand name. But to u...
Cooking the books: The ethics of accounting
Many African companies find themselves “cooking the books” in order to survi...
Turning rejection into opportunity
Rejection is one of life’s most painful experiences. Yet, it is one of life’...
When testing your business idea
Starting a new business is fraught with risks and challenges no matter where you...
Jobs will combat African poverty
The growth of Africa’s working-age population is staggering by global standard...
Smart strategies for a startup
The launch of a new business should be an exciting time as you look to bring you...