Bootstrap Briefs
Augmented reality for consumer engagement
Great technology shouldn’t be treated as a luxury in African business anymore....
The dangers of manipulative marketing tactics
Marketing is all about persuasion, but there’s a fine line between influencing...
The value of email marketing
Let’s be honest. Email marketing is still one of the best tools we have for bu...
Low-budget marketing strategies for startups
For startups with limited funds, marketing can seem like a luxury. However, with...
Branding with social media
Operating a successful business today requires leveraging social media platforms...
Building a marketing funnel
Building an effective marketing funnel is crucial for entrepreneurs seeking to a...
Improve your business with market research
Business owners face difficult decisions on a daily basis. Market research may n...
Building your brand name with social media
Social media platforms are powerful tools for building your brand name. But to u...
Characteristics of a target market
Defining a target market lets you precisely tailor your messages. Instead of try...
When testing your business idea
Starting a new business is fraught with risks and challenges no matter where you...