Building a green business in Africa means not just protecting the planet, but creating solutions that work for your community, your customers and your bottom line. While it's true that starting a business here is an uphill battle, ignoring sustainability isn’t an option we can afford. A green business is a commitment to efficiency, innovation and long-term resilience. Reducing waste, using renewable energy, or sourcing materials responsibly often saves costs and builds trust with the increasingly eco-conscious customers of today.

Many of us assume that going green is expensive, but you don’t have to overhaul your entire operation to make your business green. Even the smallest changes make a big difference. For example, a restaurant can cut costs and reduce waste by sourcing fresh ingredients locally or using biodegradable packaging. A farmer can use eco-friendly irrigation systems that conserve water. The idea is not to transform overnight but to embed sustainable practices into your operations wherever possible.

Green businesses are also more adaptable when changes are happening. With climate-related challenges like erratic weather patterns or power and water shortages affecting businesses across Africa, incorporating eco-friendly practices can help us mitigate risks and strengthen our ability to thrive in the long term.