Building your brand name with social media
Description
Social media platforms are powerful tools for building your brand name. But to use them to their fullest potential, you need to understand which sites your audience frequents, what they’re looking for from the brands they care about, and how you can deliver meaningful brand experiences.
Summary
Access to social media is only part of the equation. To use social media effectively, we need to grasp what it can do for us and how best to leverage its brand-building strengths. But before we can do that, we need to understand what we’re trying to communicate to people.
