All great leaders are visionaries. They can see possibilities where others see insurmountable challenges. Their vision provides a focal point for their organization’s efforts and lights the path forward. It becomes the structure within which the group operates.

However, this process can only reach fruition if the rest of the company appreciates what the vision means to them and accepts it as their own. It needs to be communicated in a way that inspires people and motivates them to rise to the challenge. This means that a truly great leader must be a visionary and an excellent communicator. A vision that isn’t shared effectively can die on the vine. 

If you’re a naturally charismatic leader, you can energize a crowd without much effort. The rest of us must learn the communication skills necessary for translating a vision into an accessible message. This article will point you in the right direction.