Learn to change direction

Description

Startups need to be adaptable and quick to respond to changes in order to survive. It’s rare for a company to hit on a winning formula straight out of the gate. Frequently, they must alter their focus to stay aligned with shifting consumer demand and an uncertain marketplace. Changing direction proficiently can make the difference between thriving and failing.

Summary

African entrepreneurs must adopt a lean approach and be prepared to pivot swiftly when necessary. Success is not guaranteed by past achievements; therefore, businesses must continually adapt to evolving circumstances. Employing strategies and encouraging collaborative decision-making enables startups to navigate challenges effectively. Only those capable of adaptation will endure and succeed.

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