For entrepreneurs, upholding principles should be a strategic decision that shapes the trajectory of your business. In an environment where shortcuts may seem appealing, it's important to recognise that compromising principles can erode trust, tarnish your reputation and ultimately undermine the very essence of entrepreneurship. Staying steadfast in your beliefs and aligning actions with values, facilitates building businesses that survive even in difficult markets and inspire trust among stakeholders, while bringing about meaningful change in society.
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