Most pitch decks are not actually bad. They are just very forgettable. The founder usually knows their business, they have done the work and yet for some reason, something still never seems to land. The person reviewing the deck moves on without a second thought. Normally it’s not because they didn’t find your deck impressive, it’s just that nothing really stood out. And unfortunately, that’s how most funding opportunities are lost. It’s rarely because of red flags in your deck that you lose the shot. It’s more often because they didn’t get a strong reaction at all from it.

Don’t try to impress everyone with your deck. Just try to make the right people want to continue the conversation. To do that, you need to be specific, clear and deliberate. This is where most decks go wrong. The message is often vague and the slides try to be safe and cover everything. But what ends up happening is the deck says A LOT, yet very little is actually remembered.