When testing your business idea
Description
Starting a new business is fraught with risks and challenges no matter where you’re doing business, but for African entrepreneurs, the difficulties are even more pronounced. A lack of available capital, talent, and sometimes basic infrastructure can make it difficult to test ideas, and scale them once they’ve proven themselves out.
Summary
Nothing you do can guarantee success. A business is a gamble no matter how thoroughly it’s tested. But doing your due diligence can prevent major missteps and will increase the odds that your idea is a winner. This means you need to be resourceful. You need to find ways of testing your business idea that don’t require a major investment.
