People are drawn to genuine and relatable leaders and can usually tell when someone is being insincere. Be authentic in your interactions, share your experiences and show vulnerability when appropriate. Share your entrepreneurial journey, including the challenges and failures, along with the successes. This humanises you and makes your story more relatable and inspiring.
Authentic engagement also involves staying true to your values and principles. Align your actions with your words and stand by your commitments. This builds trust and respect, strengthening your influence over time.
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