Integrity doesn’t mean refusing to change; it means knowing what really matters and where you can adapt. Some values like honesty, fairness and accountability are non-negotiable. Others, like personal preferences, habits, or traditions, might need to be reconsidered in a business setting.
The strongest entrepreneurs aren’t blindly guided by their values. Instead, they challenge them from time to time, taking a step back to re-evaluate whether those values still matter as life, goals and business evolve. They ask: Is this belief helping my business or holding it back? Am I rejecting an opportunity because it’s truly wrong, or simply because it makes me uncomfortable?
Adaptability is a strategy and not a compromise. Learning when to hold your ground and when to adjust is what separates rigid thinkers from successful entrepreneurs.
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