Learn to change direction

Section 1 : Take stock of your situation

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Before making any major changes, understand where the problem lies. Just because your target customers aren’t interested doesn’t mean your business model is entirely flawed. It could be that your pricing isn’t right, or you're missing features your competitors offer. Your technology might be fine, but your application could be too specific.

Pinpointing these challenges requires careful consideration. However, don’t let this analysis become a substitute for action. Once you identify the issues, it’s crucial to address them promptly. Ignoring them could lead to further setbacks and missed opportunities for improvement.

 

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