Clarity about your values and long-term goals is the best defence against conflicts of interest. When you know what you stand for, it’s easier to make decisions under pressure. Ask yourself: What kind of business am I building? What do I want to be known for?
When every decision is made through the lens of your values, conflicts of interest become less about dilemmas and more about alignment. You don’t just navigate them - you prevent them from arising in the first place.
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