People remember stories, not statistics. Instead of listing features or bombarding them with technical details, share a story that illustrates the problem and how your startup solves it. Make it relatable and emotional. Share your personal motivations or a customer success story to help your audience see the real-world value of your startup.
A good story doesn’t just explain what you do; it shows why it matters. Paint a vivid picture of the problem, the struggle and the impact of your solution. This makes your pitch more engaging and helps them connect with your idea on a human level. If they can picture the solution making a difference, they’re more likely to remember you long after the event.
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