Most people only recognise an opportunity when it is already clear, but by then, the advantage is gone. Successful entrepreneurs train themselves to notice gaps before the rest of the market catches on. They listen to customers, analyse inefficiencies and ask the right questions.
Many industries seemed impossible to disrupt until someone challenged the way things had always been done. The biggest business breakthroughs often come from solving a problem that people assumed had no solution.
Following what is already trending means being one step behind. Instead, look deeper. Where are customers frustrated? What processes feel outdated? What needs are going unmet? The ability to notice what others overlook is what sets leaders apart.
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Comments
Sondlane Dube This reminds me of a quote I once came across. I think It compliments this brief well, "The entrepreneur always searches for change, responds to it, and exploits it as an opportunity." Peter Drucker