Recognising an opportunity is one thing, but the right timing makes all the difference. Move too early and the market might not be ready. Move too late and you’re stepping into an overcrowded space. The businesses that time their moves well stay ahead of the competition and gain an advantage before demand takes off.
Some succeed because they saw an opportunity just before it became mainstream. Others miss out because they waited too long and found themselves up against well-established competitors. The difference between leading and following is knowing how to balance patience and action.
That’s why staying informed is so important. Pay attention to trends, listen to customer conversations and test ideas in small ways before going all in. The ones who get timing right don’t just see opportunities. They act on them before anyone else.
Stay updated! Subscribe to the ELISA weekly newsletter.