Advertising in Africa still relies heavily on static content, AR gives you a chance to stand out and not just by saying something different, but by doing something different. Interactivity holds attention. It makes your audience pause, explore, remember. That’s powerful.
Imagine a food brand letting customers scan packaging to watch a recipe being made. Or a tourism company letting people experience a guided walkthrough of a location before they book. These ideas can be relatively expensive, but they’re intentional. And because few are doing it, the impact is even greater when you do. You’re not trying to be flashy here, you’re simply trying to be felt and AR gives you that chance.
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