Augmented reality for consumer engagement

Section 4 : Think utility, not gimmick

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AR is not just for the wow factor. It’s more about impressing people with what’s possible, it’s about helping them make better decisions, show how your product works, help them visualise what it will look like or do for them, etc. Make the interaction useful.

When people remember what they learned through your AR experience, rather than just remembering your brand, they remember the feeling of clarity. That creates trust and trust, in any market, is what drives business forward.

 

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