Cultivating your network to grow your business

Section 1 : Networking Creates Opportunities

Opportunities rarely fall into your lap unless you’ve done the work to prepare the field. You can think of your network as an orchard. The more trees you plant, and the more you nurture them, the larger they’ll grow and the more fruit they’ll bear.

With networking, the more connections you cultivate, giving selflessly when you can, the stronger those relationships will grow. Over time, they’ll bear fruit in the form of business opportunities, recommendations, and new customers.