The biggest benefit of email marketing is the direct communication it allows. Email gives you a personal touch, reaching customers where they spend a significant amount of their time: in their inbox. This means you can target specific segments with tailored content based on their interests, purchase history, or demographics.
Personalised emails such as birthday discounts, product recommendations, or special offers for instance, can make subscribers feel valued and encourage them to take action. This level of personalisation strengthens the customer experience, making it easier to build loyalty and drive repeat business.
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