Email marketing consistently delivers one of the highest returns on investment among digital marketing strategies. Research shows that businesses can generate significant returns for every amount invested in email campaigns. This is because email marketing is low-cost yet highly effective in nurturing leads, converting them into customers and keeping existing customers engaged over time.
For us as entrepreneurs, this makes email a smart and affordable way to reach a large audience without overspending. A well-planned email strategy such as regular newsletters, special offers, or transactional emails for example, helps stretch your marketing budget while delivering measurable results.
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