Unlike many other marketing channels, email marketing gives you clear and detailed metrics to measure performance. Open rates, click-through rates, conversion rates and unsubscribe rates all provide valuable insights into how well your emails are resonating with your audience.
You can refine your email campaigns, optimise subject lines, tweak your content and test new strategies to continuously improve performance, by regularly analysing these metrics. This data-driven strategy allows you to make informed decisions and get the most out of your email marketing efforts.
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