Another key advantage of email marketing is the ability to segment your audience and target them with relevant messages. Dividing your email list into smaller groups based on criteria such as purchase behavior, location, or engagement level will help you send more relevant and personalised content.
A clothing shop could send tailored promotions to customers who have purchased specific products in the past or target those who haven’t engaged with emails in a while with a re-engagement campaign. This targeted approach guarantees that your messages connect with the right people, increasing the likelihood of conversions.
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