Building your brand name with social media

Section 1 : The internet is a game changer

Doing business on a global scale became significantly more manageable with the advent of the internet, and then again with the arrival of social media. Social platforms allow brands unprecedented, direct access to their customers and prospects. Never before could businesses speak directly with distant audiences with such immediacy.

This two-way interface allows African brands to compete globally in ways that were previously unavailable. We have instantaneous access to the world and the tools we need to build vibrant brands that get noticed.

But access is only part of the equation. To use social media effectively, we need to grasp what it can do for us and how best to leverage its brand-building strengths. But before we can do that, we need to understand what we’re trying to communicate to people.