Building your brand name with social media

Section 5 : Respond quickly to follower comments

As your brand awareness grows, your audience will follow. Interact regularly with the people that show interest. Remember, these are social networks, so be social! Ask questions, offer advice, make jokes, and try to be entertaining.

The goal is to have people share your content and forward what you say around to their friends. Being friendly and engaging is the best way to push that process forward.

Remember, social media is a conversation, not an advertisement. You shouldn’t plug your brand every chance you get. Instead, just share interesting, relevant content, and then engage with your audience about it. If you do your job correctly, you won’t need to plug your brand. Your followers will do that for you, building your brand name in the process.